ICE London 2018 will for the first time feature The Consumer Protection Zone in response to recent industry developments and regulatory consultations.
The Zone will provide a platform for social responsibility service providers and feature presentations from opinion leaders in the field.
Ewa Bakun, Clarion Gaming’s Head of Industry Insight & Engagement and the person responsible for organizing the Zone, said:
“ICE London is not only the biggest gaming event in the world, but many industry observers regard it as the most influential. Wherever Clarion operates, social responsibility is one of the most important topics, and that’s across both emergent and mature gaming markets. Although we are not part of the operating community, we also have a responsibility to serve as a forum for discussion and knowledge exchange.
“The industry has made important headway in helping to make gambling an entertainment experience as opposed to a negative or destructive one, and there have been some really significant technology driven advances in the fields of responsible gambling using data analytics.
“We have the commitment to make this into a key part of the ICE London experience.”