Social sportsbetting deal signed by bwin.party
News on 12 Sep 2012
News on 12 Sep 2012
Bwin.Party’s new social gaming oriented business unit Win has signed an agreement with social gaming company, Nordeus to develop initially a social sports betting application.
Win was launched in May this year with the mission of finding the right partner to help the gambling group fully exploit its strong presence in real money sports betting.
Nordeus was founded in March 2010 by ex-Microsoft engineers Branko Milutinovic, Ivan Stojisavljevic and Milan Jovovic, and has since strongly established itself in the social sports games environment.
The company’s Top Eleven football management social game consistently features in the Top 25 list of games by daily average users on Facebook, and is the most-played online sports game internationally, with more than 6 million monthly active users and 2 million daily active users on Web, Android and iOS devices.
In addition to its popularity on Facebook, the Top Eleven game is available on Odnoklassniki, a Russian social network with more than 100 million users.
Nordeus was voted The Best Gaming Startup at the Europas Awards 2011 and was chosen as one of the 25 hi-tech European companies with ‘most potential and successful outcome’ by the European Tech Tour Association.
Norbert Teufelberger, Co-CEO of Bwin.Party, said:
“Nordeus has demonstrated that there is great demand for social sports games around the world through its Top Eleven game. We will leverage our sports brand and products as well as our online betting and gaming expertise.”
Branko Milutinovic, CEO of Nordeus, said:
“Following the successful release of Top Eleven, we recognised a huge opportunity for social sports betting games based on the feedback from millions of our customers. Since then, we have been seeking the right partner and we are thrilled to have an opportunity to work with Bwin.Party.
“With Top Eleven, we have proven that our unique approach in social games design is highly engaging and successful. With that in mind, we are convinced that leveraging our development experience in combination with Bwin.Party’s expertise in real-money betting will lead to a highly successful title.”
