SoftSwiss power for new online casino

Princess Casinos International, which operates 36 land casinos around the world, is to enter the online casino and sports betting world with Princess Casino Online, powered by Austrian online gambling software developer SoftSwiss.

The new online business will be targeting its existing players visiting the operator’s network of land-based locations, and will also cover the demographic of gamblers who prefer to play via the Internet or on mobile devices, both of which will be catered for on the new website.

Bettings, a sports gaming software supplier from Switzerland, is to provide the sportsbook software for the project.

Güven Eraslan, general manager of Princess Casinos International, said this week: “We analyzed the recent growth of the Internet gaming market and realized that it’s time to move forward with an online version of our casino.

“We have been looking for a reliable partner to deliver a high-quality software platform, a broad range of games, as well as legal and financial infrastructure for our online gaming business. We generally prefer to work with smaller, yet flexible, innovative and forward-looking companies.

“After going through a number of possible options, we found the partners we are most comfortable to work with. We are now eagerly awaiting the official launch of http://www.princessstar.com/

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