South African game design studio contributes to land casino games

A young South African game design studio is making innovative inroads into land casino gaming following a content agreement with Las Vegas-based land casino games supplier Slot Game Lab.

The founder and CEO of Slot Games Labs, Adi Cohen, says the innovative concepts and animation delivered by Bla Bla Bla attracted him to a deal on order to offer his land casino clients fresh and different creative ideas in games that appeal to a wide range of audiences.

“We offer operators multi-class, innovative games (and) in Bla Bla Bla we have found a supplier who can not only produce fresh content, but deliver it on time and ready to plug in with minimal technical adaptation,” he said in a company statement this week. “Our partnership with Bla Bla Bla is helping us offer our clients a bigger, better and more profitable portfolio of game products that make for longer playtime which spells better revenues.”

Bla Bla Bla managing director Carmen Granger says the company mission is to deliver creative games on time and budget that can be deployed via diverse delivery channels. The studio has a client list that includes customers in the UK, Argentina, Australia, the People’s Republic of China, Israel and several other European countries.

“Unlike mobile, where the player is habituated to focus on and hold their device, a land-based machine competes with more distractions in the immediate area – it needs to hold attention and this is where we blend storyline, characters, spin dynamics, special effects and audio to deliver not just a slot game but a player experience,” she said.

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