Spain’s El Gordo ad a tear jerker

Loterías y Apuestas del Estado’s much anticipated annual El Gordo (The Fat One) 2015 advert pulls at the heart strings and is generating a lot of attention in media circles.

An annual institution in Spain, the Spanish lottery’s El Gordo will sell millions of tickets to create in excess of a Euro 2.2 Billion prize pool this year.

Billed as the world’s biggest lottery prize, El Gordo’s Christmas campaign 2015 comprises a three-minute ad
in animated form that follows the nights of a lonely security guard, Justino, on duty at a mannequin factory.

Justino, who rarely comes into contact with people, sets up different scenes using the mannequins to surprise and delight day staff.

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