Spectrum Gaming Group acquires market research firm

Spectrum Gaming Group, an independent research and professional services firm serving public and private sector clients worldwide, has announced the completion of the acquisition of New Jersey-based market research firm EE Johnson Research.

President and founder of EE Johnson Research, Eugene Johnson, will remain and head up the division, additionally being appointed senior vice president of market research and online studies.

Johnson has worked in the gaming industry for almost 30 years, specialises in online gaming and counts 888 and Party Poker amongst his online clients along with land-based firms Delaware Park, Dover Downs, Finger Lakes Gaming, Horseshoe Gaming, Saratoga Gaming and Raceway and Twin River; and gaming suppliers Bally Technologies and Spielo.

Spectrum Gaming Group compiles a remarkably accurate list, now in its eighth year, covering trends in technology, demographics, regulation and politics amongst others specific to the gaming industry on an annual basis .

“Gene will play a critical role in Spectrum’s future as an advisor to governments and private clients seeking opportunities in online gaming, as well as in market research,” said Michael Pollock, managing director of Spectrum.

“I am proud to be joining the premier consultancy in the field of gaming, regulation, and analysis and look forward to working with a great group of professionals in an exciting and rapidly evolving industry,” added Johnson.

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