US-based developer Synergy Blue will expand into the European market following a content distribution deal with Spirit Gaming GmbH.
Under the deal, Synergy Blue will supply its Hybrid Arcade Wager-based Gaming platform (HAWG) along with skill and chance-based titles to Spirit Gaming who will handle local support and distribution.
The deal signifies expansion in Germany, Slovenia, Austria, the Netherlands, Switzerland, Luxembourg, Liechtenstein and Belgium for the US firm.
“Synergy Blue’s unique HAWG system provides a level of flexibility needed to compete in the heavily regulated markets of Europe,” Frank Ziegler, Managing Director of Spirit Gaming, said. “Their arcade-style games with skill or chance components allow for an overall more engaging experience for the new generation of player.”
“Understanding the gaming landscape throughout Europe, where some countries allow skill and others don’t, is an important piece of the puzzle,” added Georg Washington, CEO of Synergy Blue. “Spirit Gaming is strategically positioned to support our skill- and chance-based games throughout Europe from their centrally located, Germany-based headquarters. Distributing compliant games that are fun and a new way to gamble allows European casinos to provide new offerings to attract new demographics.”