Sportech appoints Americas CEO

Tote and pools operator Sportech PLC has announced the appointment of David Schreff (57) as chief operation officer responsible for the US and Latin American markets (Americas).

Schreff’s appointment represents an important next step for the Company, in further consolidating and reinforcing its market leading position, said a Company statement.

Reporting directly to Sportech Chief Executive Ian Penrose, Schreff will oversee the development of all US activities of the Company, which currently employs over 700 staff in the United States.

Schreff has held a number of board director, executive and senior management roles in companies and organisations, including the National Basketball Association (NBA), Walt Disney (Disney Channel), Marvel Entertainment and Viacom (Showtime Networks). He has been involved in a number of start-ups, and has advised numerous clients through his consultancy Bedare LLC, serving the gaming software, venue management, television content, corporate sponsorship, team sports, music, publishing and licensed consumer products sectors.

Ian Penrose, chief executive officer of Sportech commented:  “David’s appointment adds further weight to the senior management team, and we are delighted to have someone of David’s calibre and expertise joining our Group. We have made great progress in developing our business in the United States, and David will now lead the management team in the implementation of our growth plans to take advantage of the opportunities available across the Americas.”

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