Sportech and NYX Gaming in joint U.S. online gambling venture

The UK and US betting group Sportech plc announced Thursday that it has signed a joint venture with online games developer NYX Gaming Group Limited to provide online products and services in the United States for social and pay-to-play gaming.

“As US online gaming regulation evolves, the joint venture will be able to offer a full suite of gaming products including bingo, casino, poker, slots and other games to potential licensees using the NYX platform,” a company statement revealed. “These include Sportech’s racetrack and casino partners across the US.”

Sportech and NYX will each hold a 50 percent interest in the joint venture company, and will equally share both the set-up costs, expected to be less than GBP 250,000, and the profits.

Sportech’s interests on the Board will be served by Ian Hogg, chief operating officer of Sportech’s international consumer facing businesses, and Mark Gregory, managing director of Sportech’s U.S. digital business.

Ian Penrose, chief executive of Sportech, said:

“This joint venture with NYX will extend our US product range into a full suite of online games as and when regulations permit. It complements our established US position as a supplier of terminal and online betting systems for horseracing to racetracks and casinos.

“It is important to us that NYX has an operational base in Las Vegas, enabling the company to work closely with our Sportech Racing and Digital business, to maximise the US opportunities. We share common objectives, bring complementary skills and look forward to working together to build a successful i-Gaming business.”

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