Sporting Solutions partners with Svenska Spel

Sportsbook and lottery supplier Sporting Solutions began to supply Swedish lottery Svenska Spel with its outsourced pricing services this week. The services agreement was concluded following a competitive pitch with other suppliers, and will run initially for a year, with an option to renew.

The deal will see Sporting Solutions supply pre-match and in-play pricing across various core sports for the Swedish market, including tennis, soccer, American football and ice hockey, amongst others.

Svenska Spel will also benefit from Sporting Solutions’ ‘self-trade’ technology, allowing it to leverage its traders’ local expertise to differentiate effectively against generic white-label and private operator offerings.

Simon Trim, CEO of Sporting Group, said: “Svenska Spel are one of the most established names in lottery sports betting with a very strong customer base, and we are very proud to announce them as our latest lottery partner.

“With the help of our pricing and trading services they will be better able to compete with private operators in their liberalising domestic market.  Their ability to use our software to pool further resources into local sports will increase differentiation, drive acquisition and help maintain their position as a market leader.”

Fredrik Wastenson, VP products and services at Svenska Spel, said: “We committed to a competitive procurement process in 2017 to attract a sportsbook supplier able to provide us with expansive content, accurate pricing and strong heritage in the industry, and we’re confident Sporting Solutions can deliver on all three.”

The Sporting Group is licensed by both the UK Gambling Commission and the Financial Conduct Authority, putting it in the unique position of having the strongest financial probity alongside commercial success.

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