Sportnation.bet partners Barmy Army

Famously raucous English cricket supporters club the Barmy Army have struck a sponsorship deal with SportNation.bet, brokered by partnership agency Reg & Co.

The Barmy Army, named such by Australian media during the 1994/1995 Cricket Test series, is a bunch of avid cricket fans who travel the world supporting the English cricket team.

The organization offers members match tickets, official tours, travel advice, events and parties with the players, and a range of other unique benefits including access to international cricket matches throughout England, exclusive newsletters and behind the scenes content and opinion.

The partnership officially launched at the Barmy Army Awards late last week.

Paul Burnham, co-founder and managing director of the Barmy Army, said: “We are very excited to be teaming up with SportNation on this new venture, we are looking forward to seeing the new betting platform they are bringing to the punter amongst us.”

Stuart Tilly, chief executive officer of SportNation, added: “In partnering with the Barmy Army, we’re looking forward to creating a truly compelling gaming destination for cricket fans as well as helping to promote the sport to a wider sports-loving audience.

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