Sportnco expands partnership with PMU

France Pari’s B2B Division Sportnco has entered into a partnership with Pari Mutuel Urbain’s (PMU) Belgian subsidiary Eurotiercé for the provision of an online sportsbetting solution.

While the deal furthers Sportnco’s strategy for expansion into alternative European markets, PMU will diversify its offering as it adds fixed-odds betting on the eurotierce.be domain for the Belgian market, timed for launch prior to the start of the Brazil-hosted Football World Cup.

Under the terms of the deal Sportnco will manage Eurotiercé pools, pre-match and live betting as well as front and back office, web and mobile sites.