Sportpesa expands into Italy
News on 18 Jul 2017
News on 18 Jul 2017
Kenya online sports betting operator SportPesa will expand into the Italian market following the acquisition of a 75 percent share in RCS Gaming, a subsidiary of RCS Media Group, for an undisclosed consideration.
The acquisition through SportPesa Global will see RCS Gaming’s licensed Gazzabet.it operation re-branded to SportPesa.
Adam Beighton, Isle-of-Man-based director of SportPesa said the acquisition presents new opportunities to showcase the SportPesa culture and allow rapid expansion into an already established market.
Gazzabet.it was a joint online sports betting and casino collaboration between Playtech and RCS Gaming which launched late 2014 but the operation has not gained particularly significant traction in the market.
Further terms of the acquisition will see SportPesa commit to a five-year advertising agreement for the promotion of the SportPesa.it brand through RCS Media Group’s above and below-the-line channels including TV, news outlet and digital.
