Kenya-born online sports betting operator SportPesa is moving its European headquarters to Liverpool late-July 2017.
SportPesa, director of global strategy, Ivo Bozukov said: “After months of careful consideration, we have identified Liverpool as the preferred city to call home.
“Liverpool provides us with a number of key factors, such as the wealth of local talent in nearby universities, strong IT and business infrastructure to service a forward-thinking and pioneering enterprise, and most of all a passion for sports second to none in the world.”
Following the move, the company expects to provide employment opportunities to 100 people within its first 18 months.