Sportpesa in significant partnership with La Liga

Pevans East Africa Limited-owned and operated sports betting operator, SportPesa, has entered into a significant International sponsorship deal with Spain’s top professional football division of the Spanish football league system, La Liga.

The Kenya-based operator, already boasting several partnerships with English Premier League clubs Arsenal, Hull City and Southampton, has been named La Liga’s official betting partner.

Forming part of the deal, the Spanish League has undertaken to provide technical support in football development and talent identification in Kenya throughout the three-year agreement.

“This is a very important agreement for La Liga,” Adolfo Bars, La Liga’s commercial and marketing general manager, said.

“It further solidifies our commitment to the African continent. La Liga is the best league in the world and this agreement with SportPesa is an indication of us joining forces with a leading African company that shares the same vision.”

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