Sportpesa signs PRO14 Rugby sponsorship deal

Sportsbetting operator SportPesa has entered into a sponsorship with PRO14 Rugby, its first partnership in the sporting discipline outside of Africa.

The Guinness PRO14 is an annual rugby union competition involving professional sides from Ireland, Italy, Scotland, South Africa and Wales of which SportPesa will gain branding coverage on all matches during this year’s Finals and throughout next season’s tournament in its entirety.

“Everyone at SportPesa is incredibly excited about our partnership with PRO14 Rugby,” Shaun Simmonds, Head of Marketing at SportPesa, said.”

“Whilst we have a strong heritage in the sport, having supported local rugby in East Africa and sponsored the Kenya Rugby Sevens team, this partnership underlines the company’s diversification into Europe and South Africa.”

SportPesa recently opened operations in Ireland and South Africa, began trading in Italy last year and entered the UK in 2016.

Dermot Rigley, Commercial & Marketing Director, PRO14 Rugby, added: “SportPesa are a fresh, innovative company whose mission and core values ensure they work hard to give back to the local communities they are involved with and that’s in keeping with our own ideals.”

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