SportPesa to sponsor Hull City

Kenyan online gaming operator SportPesa has been named official shirt sponsor of English Premier League football club Hull City in a multi-million pound deal said to be the biggest of its kind in the Club’s 112-year history.

Under the terms of the three-year deal, SportPesa’s logo will appear on Hull City’s home, away and third shirts for the 2016/17, 2017/18 and 2018/19 seasons.

SportPesa was launched in Kenya in 2014 and sponsors a number of sporting events in the country. This sponsorship hails the beginning of a global expansion, the company said, which begins in the U.K.

Ronald Karauri, chief executive officer of SportPesa, commenting on the deal, said: “This is a big milestone for SportPesa as it marks the scaling of a Kenyan brand into the global market. The SportPesa platform will now be available in the United Kingdom and later in the year present in several African countries. One year from now we will have presence in at least four continents.”

“Even as a global brand, staying consistent with our core values that center around grassroots sport and community development will replicate the success SportPesa has enjoyed in Kenya.”

Part of the deal involves the Hull City Tigers travelling to Kenya to play a select side as part of SportPesa’s campaign towards Kenya competing in the World Cup for the first time in 2022.

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