Sportradar signs landmark deal with Beitai Digital

Sports data provider Sportradar has entered into a deal with China-facing sport data solutions provider Beitai Digital.

The agreement, described as a landmark deal, will bring Sportradar’s sports data solutions to China’s fast-growing sports market.

“The partnership with Sportradar will enable Beitai Digital to provide Sportradar’s data-driven offering with strong local service support across the whole of China,” Andy Xue, chief executive officer of Beitai Digital, said.

“Their full suite of data visualization tools and solutions from across hundreds of football and esports tournaments, coupled with the unmatched products they will have under their official partnerships will prove invaluable as we focus on delivering the best engagement and insight that Chinese fans can get.

“We are also excited that this cooperation will allow Beitai Digital to deliver content from major Chinese sports leagues to a wide range of overseas markets.”

“We believe this will be a very fruitful partnership for both sides starting today and looking towards a very bright future,” added Carsten Koerl, chief executive officer at Sportradar.

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