New sports betting operator to sponsor Brit football club

UK football club Peterborough United (Posh) football club signed a partnership deal with the brand new sports betting site, Betbright.com this week.

The deal sees Betbright become the club’s official betting partner and will include promotional activity for Posh fans throughout the season at the sport betting operator’s website, with the club receiving a direct cash benefit from every fan that signs up to the service.  This is in addition to an initial upfront payment.

The club will also qualify for bonuses in future years depending on the activity of the fans, regardless of what they are betting on.

Peterborough United commercial director Alex Harris said Thursday: “We are very pleased to be working closely with Betbright and are delighted to have them as the club’s official betting partner. We are confident they will provide the best odds for our supporters and look forward to a long partnership with them.”

‘Peterborough are off to a flying start to the season and Betbright is delighted to be part of what is already shaping up to be an exciting season for the fans and the club,’ said Betbright chairman Rob Hartnett.

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