Stars Group partners with International Entertainment for Asian live poker

The Stars Group has entered into a partnership deal with Asian-facing casino and entertainment company International Entertainment Corp (IEC) which authorises the latter company to operate live events and poker rooms in Asia under Stars subsidiary brand PokerStars.

“The Stars Group has entered into an agreement with Hong Kong-based International Entertainment Corporation to license the PokerStars brand for land-based live events and poker rooms across Asia. IEC, a publicly listed company, will hold the sole and exclusive rights to run PokerStars branded events in certain Asian countries as mutually agreed by The Stars Group and IEC, which will be operated through a subsidiary,” the announcement advised.

IEC recently agreed to become the majority shareholder of the English Football League (EFL) Championship side Wigan Athletic (see previous report).