Stars Group signs with top Italian football club

Star Group subsidiary Star Casino has agreed a three-year deal, covering the 2017-18 to 2019-20 seasons, to serve as a major partner of the AC Milan football club in Italy.

A range of exclusive events and offers will be organised for Milan fans as part of the agreement.

Lorenzo Giorgetti, the club’s chief commercial officer, said in a statement Tuesday:

“Our partnership with Star Casinò is a natural fit between two ‘leaders’ in their respective industries. Our shared values make this collaboration particularly attractive. A key factor for us to partner with StarCasinò was their impressive innovative activation ideas. Thanks to StarCasinò all our fans will be invited to join exciting upcoming live experiences with the club.”

StarCasinò will sit on the second tier of Milan’s sponsorship tree, alongside TIM, Banco BPM, Snai, Mediaset Premium, Toyo Tires, Nivea Men, FrecciaRossa, Diesel and GI Group.

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