Streamed content for BtoBet betting shops

Online sports betting supplier BtoBet’s expansion into the Latin American and African markets will be boosted by the provision of live streamed games and lottery content from BetGame.tv in retail betting shops following an agreement between the two companies signed this week.

BetGames.TV’s head of sales Christian Maglia said in a statement Tuesday:

“It’s a pleasure to be partnering with a farsighted igaming software provider such as BtoBet which is expanding in the fast-evolving markets of Africa and LatAm, providing local operators with fitting technology, suitable for their needs for mobile, online and retail businesses.

“This agreement extends an existing collaboration between BetGames.tv and BtoBet and I firmly believe that BetGames.Tv gaming content, together with BtoBet’s omnichannel platform will continue delivering a compelling gaming experience worldwide.”

BtoBet’s chairman Alessandro Fried added:

“The offer of streamed games and lottery creates a new gambling dimension in the retail betting shops for players living in regions like Africa and Latin America. A dedicated satellite channel gives players the possibility to enjoy a new – and really appreciated – gambling experience also in areas where the internet connection is not always working perfectly.

“BetGames’ Cashier application will be offered via BtoBet’s platform.”