Sugarhouse the third online and mobile sports betting brand to launch in New Jersey

Rush Street Interactive’s SugarHouse online and mobile sportsbook and casino has become the third major sports betting company to launch in New Jersey, opening its doors early Thursday morning Atlantic City time.

SugarHouse has teamed with Golden Nugget and Kambi to offer a large menu of sports wagering options, including singles, parlays, prop bets and futures.

Players at the SugarHouse Online Sportsbook & Casino can also place live wagers as the sporting action unfolds courtesy of a wide range of in-game betting offers, including instant bets such as result of current drive in football and current point in tennis.

The launch followed closely on Wednesday’s release of an Android sports betting app by Bwin-playMGM NJ Sports via a Borgata partnership (see previous report).

Having been first to market on August 1st, Kambi-powered sportsbooks now make up two-thirds of the online wagering options for players in New Jersey.

CEO Kristian Nylen did a little bragging Thursday, noting the speed to market in New Jersey that his company has achieved, and reminding anyone interested that Kambi had partnered with Rush Street Interactive to launch a Colombian online sports book in May this year.

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