Sun Bets heightens in-play messaging capability

UK online gambling operator Sun Bets has partnered multi-channel messaging platform OtherLevels for the integration of an in-play messaging module that is expected to improve engagement and scalability with bettors during live sporting events.

The UK-facing sportsbook will now be able to dynamically deliver personalised, contextually-relevant messages promoting their latest in-play odds across live sports and matches, a presser reads.

Bernadette McLoughlin, Executive Director Tabcorp UK, said: “Integrating its [OtherLevels’] automated real-time service means we now have the ability to reach the maximum number of bettors at any time with personalised offers across the long-tail of all sports and matches.”

Brendan O’Kane, CEO of OtherLevels, added: “We’re confident our in-play messaging service will lead to an increase in engagement from bettors and deliver improved revenues for Sun Bets.”

Related and similar