Online betting operator Sun Bets has inked a one-off sponsorship deal with English association football club Sutton United for its upcoming televised clash against Arsenal FC in the FA Cup fifth round tie.
“We are delighted to be working alongside Sutton United in what can only be described as the biggest match in the history of the club. The fixture gives us the perfect platform to promote the Sun Bets brand through both TV and on-site activation,” Sun Bets marketing director, Barry Sage, said:
Sutton United pulled off a shock win against Leeds United in the fourth round of the FA Cup at the end of January to now face Arsenal in this much-anticipated and undoubtedly widely watched fifth-round tie.
Sun Bets’ logo will appear on the front of Sutton United’s match day shirts on a one-match basis, however, a stadium branding package will run for the remainder of the 2016/17 season.
Sutton United Manager Paul Doswell said, “Monday’s match is a huge occasion not only for the club, but for the area. We are delighted to welcome Sun Bets to the Gander Green Lane and are really exciting to be working with such a huge brand.”