Sun Bingo launch new ad campaign

London creative agency The&Partnership has been commissioned by Sun Bingo to reinvigorate the brand, with the first campaign launched this week.

The campaign, which carries the strapline ‘Are You Gonna Bingo?’, will run across print, radio, TV, digital and social channels, kicking off with a film and music video starring up-and-coming Bristol comedian Jayde Adams.

A preview of the ad can be watched here.

The Sun’s Chief Marketing Officer, Kate Bird said:

“The team have created a memorable and entertaining campaign to capture our target customers’ attention and engage them even further with The Sun Bingo brand. We are hoping to attract a new audience with this new approach for the category.”

Yan Elliott, Joint Executive Creative Director at The&Partnership London, added: “With Jayde Adams in front of camera and Jack Clough behind it the team have created something genuinely funny. What this campaign does is get straight to the heart of one of life’s big questions: Are You Gonna Bingo?”

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