Svenska Spel’s Swedish ice hockey sponsorship renewed

Svenska Spel will continue its two-decade-long sponsorship of the Swedish Ice Hockey Association under a renewal to 2025 and an option to extend it for two further years.

Tommy Boustedt, Secretary General of the Swedish Ice Hockey Association:

“We are very pleased that our long-term cooperation with Svenska Spel continues. The long-term perspective of Svenska Spel’s commitment means a great deal and gives us the opportunity to realise our vision of becoming the best at all levels, making ice hockey accessible to more and being Sweden’s most engaging sport.

“Svenska Spel also cares for the sport and conducts its business with a high degree of gaming responsibility, which is important for us at a new license market.”

The new deal, beginning July 1, 2019, including the option of a further two years, is reportedly worth over SEK 200 million.