Swansea City agrees sponsorship with asian-facing operator

Letou, an Asian-focused online betting and casino operator, has agreed a front-of-shirt sponsorship deal with Premier League football club, Swansea City, for the 2017/18 season.

Letou’s logo will be prominently displayed on Swansea’s new home and away shirt for the new Premier League campaign which the Club hopes will lead to growth in its brand throughout the Asian market.

“Letou has a significant global reach, including a strong market share in Asia, and is committed to helping us grow our presence in that part of the world,” Chris Pearlman, chief executive officer of Swansea City, commented. “We believe Letou can help us tell our unique story to a global audience.”

“We are [also] looking forward to working with them through their ‘Goals for Good’ [charity] programme over the season to make a real difference and give something back through their support.”

“I was brought up in Glasgow and have family in Swansea,” Paul Fox, chief executive officer of Letou, added. “So when the opportunity arose to work with Swansea City, it was really important to me that Letou uses our partnership to give back to the community as much as possible.”

Established in 2004, Letou claims an international player base and a strong market share. It is powered by Isle of Man-based TGP Europe who hold a UK Gambling Commission license.

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