Swedish advertising authority clamps down on online gambling ads

According to the Swedish Lotteri Inspektione, the advertising authority Reklamombudsmanen has ruled that a Unibet outdoor advertising campaign featuring the text “play for $100 risk free at Sweden’s largest gaming site” is socially irresponsible as it gives the impression that it is safe to play and that Unibet is the largest operator in Sweden.

Similarly Vera&John also found themselves on the wrong side of the authority regarding a banner ad running on the mobile version of local newspaper Aftonbladet.se and on its own website that showed a picture of a happy woman with the accompanying text reading “From broke to 122 000” followed by “in a few hours”, followed by “Mary’s intuition paid off.”

The authority ruled that both operators’ advertising was contrary to the International Chamber of Commerce rules for advertising and marketing.