Swedish gaming market declines for third consecutive year

The Swedish gaming market’s decline continues for the third consecutive year following the release of results from the Swedish gaming regulator Lotteriinspektionen.

The regulator attributes the 0.3 percent decline in gross turnover to unlicenced online gaming sites who are estimated to have traded over SEK 2.3 billion after winnings in 2013, as well as a static average household spend of 2.64 percent of disposable income on gambling, equivalent to 6083 crowns gross per person over 18.

“It’s a subdued demand for games that we see with a few exceptions such as betting and some lottery services, a pattern familiar across the rest of Europe,” said Håkan Hall Bergstedt , Director General of Lotteriinspektionen. “We see a further technology shift in gambling, from the personal computer to mobile and tablet while the traditional venues continue to lose ground. Once fully restructured, we expect to see an increase in demand again.”

Svenska Spel leads the pack, followed by Casino Cosmopol, ATG, National lotteries and Svenska Postkodföreningen.