Tabcorp focusing increasingly on the digital channel

The major Australian retail and digital betting group Tabcorp’s latest FY-2016 results published earlier this week (see previous report) illustrate the growing importance of the digital channel to Management,

Whilst retail revenues declined a percentage point to A$6.5 billion, digital turnover rose 12 percent to $3.8 billion, with two thirds of that generated through mobile channels.

Tabcorp CEO David Attenborough told the Australian Financial Review this week that mobile will be the key digital turnover battleground, and that his company will be launching a new mobile TAB app shortly to further exploit the channel’s success.

The second half of the year was particularly noticeable, with digital turnover rising 15 percent compared to the 9.2 percent increase in the first half, and the trend appears set to continue as the company places growing emphasis on competing with foreign-owned companies like Bet365, Sportsbet, Ladbrokes and William Hill.

Keno, which was revamped a year ago to attract younger players, proved a success last year and has returned to growth.

The strong performance of Tabcorp’s digital business last year is seen as evidence that the company has a strategy to keep and increase its digital market share in order to stay in step with player demand and compensate for any fall-off in migration from its retail business.

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