Table tennis sponsorship for sports betting firm

Breaking away from the football club sponsorship trend this week, Asian-facing sports betting operator 12BET announced a sponsorship agreement with Table Tennis England and the International Table Tennis Federation (ITTF) for exposure during the ITTF Team World Cup 2018.

12BET has been named official betting and gaming partner for the big event, which takes place at the Copper Box Arena in London from February 22-25 next year.

A statement from 12BET reveals that the 2018 Team World Cup will feature 12 of the world’s best teams in both the men’s and women’s events, including continental champions as well as world and Olympic champions.

12BET has hitherto focused on sponsorship deals with football and the WBA, and continues to have a strong affinity with both. However, as spokesman Rory Anderson pointed out this week, the company has decided to ring the changes and diversify a little in its bid to constantly generate brand awareness, trust, and viewing figures in key territories where a useful response can be anticipated.

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