Tailorbet appoints new commercial director

The ambitious expansion plans for white label sports betting provider Tailorbet included the appointment this week of new commercial director Dominic Atkinson.

The Isle of Man-based, P2P provider says it is making good progress in marketing its product to news portals, club websites and sportsbook operators.

Atkinson is a business graduate with over a decade’s experience in the industry, and began his career in sports betting with the Press Association Group, providing support to major customers like the BBC and Sky, before taking responsibility for the group’s sports betting arm as commercial manager in 2008.

Working on the company’s key accounts involved close liaison with major online operators such as Bet 365, Betfred, Gala Coral, Ladbrokes and William Hill in product and service development.

In 2010 Atkinson was appointed head of commercial sports betting, and later head of business for one of the world’s leading suppliers of content to the betting industry Satellite Information Services (SIS).

His new role as commercial director with Tailorbet will require him to draw upon his substantial experience and contacts within the global sports betting industry to form strategic partnerships with sportsbooks and sports portals.

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