Tain and Betting Promotion Sweden to merge?

Sportsbetting solutions supplier Betting Promotion Sweden and gaming software developer Tain have confirmed they are in talks over a possible merger, but cautioned that negotiations were still at the preliminary stage and would not be completed until October, when a final decision will be taken at a Betting Promotion Sweden Extraordinary General Meeting.

Betting Promotion is already Tain’s biggest shareholder at 18 percent.

“Betting Promotion is a content provider and Tain a technology business. I see the merger of the two as an ideal opportunity for Betting Promotion to utilise Tain’s technological resources and know-how to further develop our products,” Betting Promotion’s chief marketing officer, Richard Hogg, said  this week.

“Since Betting Promotion is not accustomed to providing a ‘one service fits all solution’ but bespoke services to many of our clients we understand that this is fast becoming a highly complex area in itself.

“The end user of all betting sites these days is accustomed to being serviced with up-to-the-second information and thus content is having a significant impact these days. Therefore as a business we need to ensure we can continue to deliver these imperatives in the future as the landscape widens.

“In providing our content to various sports book solutions we find each has different technological aspects we could assist with in more detail with such a merger.”

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