Tatts repositioning strategy pays off

Australian lottery and gaming firm, Tatts Group Limited released its half year 2012 financial report for the period ending December 31, 2011, showcasing a respectable performance across the board.  Group revenues were reported up by 4.1 percent, while group net profit after tax increased 11.3 percent.

Showing a growth in internet wagering of 6.4 percent, the firm is ideally placed for future growth having completed the complex task of merging 200 000 TattsBet and 500 000 Tatts Lottery customer accounts.  The merge of these customer accounts will enable Tatts to provide them with seamless internet access to a full range of Tatt’s wagering and lotteries services from one port of call.

Internet and mobile wagering and lottery services are scheduled for a major overhaul going forward with new products developed for the company scheduled for release over the next 18 months.

The firm anticipates Tote Tasmania’s inclusion in its TattsBet wagering portfolio during the course of March.

Tatts’ exit from the pokies market will ensure a more secure and reliable gambling business operating away from “the glare of the controversy generated by poker machine operations”, outlined a company statement, allowing the company to continue gaining benefits from its re-positioning strategy.

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