Tatts-Tabcorp cite heavy online competition as justification for merger

Legal representatives for Tatts and Tabcorp argued today before the Australian Competition Tribunal that their proposed merger was necessary to compete in a local market where growth is now dominated by foreign-owned companies with local online subsidiaries such as Paddy Power-Betfair, William Hill and Ladbrokes Coral. They included local gambling giant Crown Resorts online subsidiary CrownBet in the roster of serious competition their principals are facing.

Lawyers cited the extensive and aggressive marketing and promotional activity, along with major sporting sponsorships and competition for racing and other media rights which the market has seen from vigorously competitive gambling companies.

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