The Betmakers Holdings Limited (TBH) (formerly TopBetta Holdings) has completed the sale of its retail businesses TopBetta and Mad Bookie to PlayUp Limited for a $6 million consideration, which will be paid in two tranches.
“Completion of the Sale allows TBH to focus on rolling out its plans to be the preferred wholesale supplier of smarter data feeds and B2B wagering solutions to all wagering operators,” an industry advisory reads. “It also allows the Company to significantly reduce its monthly cost base.”
In addition, TBH has executed a Services Agreement and White Label Agreement for the ‘TopBetta’ and ‘Mad Bookie’ brands for an initial term of two years.