Technology group acquires social sports betting company

South Korean technology provider AimHigh Global has become the largest shareholder, and holds management rights, in social sports betting company SPO Live and intends to use the asset in its ambitious strategy to expand into international markets across the world.

The Korean company acquired a 16.23 percent interest in SPO in January this year in a Won 2.64 billion deposit deal, agreeing to pay KRW 1.2 billion on January 23, 2017 and the balance KRW 1.19 billion in March 3.

Seoul-based SPO provides punters with free live online football broadcasting of the English and Spanish Premier Leagues, along with real-time EPL match streaming, SBS sports broadcasts and an online streaming service of EPL matches, SBS sports broadcasts, data and match analysis, and columns by EPL specialists. The company additionally uses high profile social media networks to facilitate betting.

Aimhigh CEO Wang Xue says that his strategy is to initially address the markets in China and Southeast Asia before turning to Europe and the Americas, creating a strong platform that blends social casino gaming and social sports betting…possibly in collaboration with SPO’s second biggest shareholder, mobile social games developer ME2ON.

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