Online sports betting firm Tempobet has signed a single-season deal to become the principal partner and shirt sponsor of Burton Albion Football Club for the 2016/17 season.
The deal, which is the biggest in the club’s 66-year history, will see the online sportsbook’s logo adorn the first team shirt in their debut season in the English Championship.
Adult supporters’ shirts will also carry the Tempobet branding, whilst those worn by junior fans will feature the Burton Albion Community Trust in the sponsor’s position.
Tempobet managing director Mark Clayton said: “We’re delighted to partner with Burton Albion, a progressive club who match our ambitions to challenge on the big stage.
“English football is a pivotal part of our business and our agreement with Burton gives us a great platform to present our products to a wider audience.”
Burton Albion commercial director, Fleur Robinson, said: “It was very important for us to find the right sponsorship deal at this key moment in the club’s development and we are delighted to have signed up to the biggest sponsorship deal in Burton Albion’s history with Tempobet.”
Tempobet.com was founded in 2007 and now offers a comprehensive live betting service, as well as casino, virtual games, binary options and lottery.