London-situated terrestrial casino, The Hippodrome Casino, has agreed a deal with free-to-play casino game developer PLAYSTUDIOS as an exclusive London member of its MyVEGAS casino rewards system.
MyVEGAS casino games offer real-world rewards through its proprietary myREWARDS loyalty platform and The Hippodrome Casino is its first European partner.
“We’re thrilled to make our European debut with an exceptional partner,” said Vice President of Business Development for PLAYSTUDIOS, Jeff Netzer. “Our myVEGAS mobile and social games have a strong and growing global fan base. So it only follows that our in-game rewards offerings would keep pace.”
“The Hippodrome is tremendously excited to be the newest member of the myVEGAS family, and its exclusive partner in London,” added Simon Thomas, chief executive officer of The Hippodrome Casino.
“myVEGAS is a proven concept in the States, and as the only true international style casino in the UK, very relevant to our operation. It has a significant user base in the UK, many of whom we believe will be delighted to now benefit from London casino-based rewards.”