The Stars Group launch massive campaign ahead of football World Cup

The Stars Group has launched a free-to-enter competition through its PokerStars, BetStars and PokerStars Casino brands offering a grand prize of GBP 100 million.

The new Stars £100 Million Challenge tasks adult bettors in the U.K., Sweden, Denmark, Norway and Finland to correctly select all 64 results on a simple win, lose or draw prediction during the football World Cup to win the life-changing prize. If more than one person correctly predicts the 64 results, the prize will be shared equally.

Each eligible player has one free entry but players can gain additional entries by completing challenges at the PokerStars, BetStars and PokerStars Casino gaming sites.

In addition to the top prize every entrant – whether on web, mobile or desktop – will be entered onto the Leaderboard Challenge where there are 1,000 prizes up for grabs including $10,000 in cash and a $30,000 PokerStars Players No-Limit Hold’em Championship (PSPC) Platinum Pass to PokerStars Spin & Go tickets, BetStars free bets and PokerStars Casino bonus spins.

The Stars Group will back the competition with an extensive TV and digital marketing campaign featuring former cricket star and popular TV presenter, Freddie Flintoff as its first multi-brand ambassador. Danish comedian and TV star Casper Christensen and Swedish celebrity chef Per Morberg will also be featured in the campaign across the Nordic regions.

“When we decided to launch the biggest betting promotion in history, we thought about hiring the biggest star in the world to be the face of the Stars £100 Million Challenge… but there isn’t a star that’s big enough so we got Freddie Flintoff,” joked Christopher Coyne, Chief Marketing Officer of Stars Interactive Group.

“Freddie wanted to be part of the promotion and when we said yes he was over the moon. That led to the campaign creative of shooting him into space.”

The Stars Group’s Stars Rewards programme will also add more than $4 million in extra prizes leading up to and during the football World Cup via its new Football Frenzy and Flaghunt promotions.

The Football Frenzy promotion will run ahead of the start of the tournament and offer special football chests which can be won and only opened when the football action begins.

Then Flaghunt kicks off, with country flags packed in every Stars Rewards Chest throughout the duration of the tournament. When players fill their Flaghunt grid, they claim the cash in their Chest.

More information can be accessed here.