North American media company theScore, Inc. plans to launch online and mobile sports betting in New Jersey through a multi-year licensing partnership with Monmouth Park Racetrack operator, Darby Development LLC and the New Jersey Thoroughbred Horsemen’s Association (NJTHA).
Subject to receiving all required approvals and licenses from the State of New Jersey Division of Gaming Enforcement (DGE) and the New Jersey Racing Commission (NJRC), theScore intends rolling out its offer around the middle of 2019.
John Levy, Founder and CEO of theScore:
“Sports betting has long been part of our company DNA in how we’ve delivered content to fans. Providing the ability to actually bet on games is the natural next phase for theScore.
“With the rapid growth of mobile and in-game wagering, we are perfectly positioned to deliver a unique and amazing sports betting experience. Our large and engaged app audience spans every single U.S. state and highly indexes with sports betting enthusiasts. We can’t wait to bring a sports betting product to market and capitalize on this exciting opportunity in New Jersey and other regulated states.”
The agreement between Darby, the NJTHA and Score Digital Sports Ventures Inc. provides that Score will be the operator of a branded sportsbook pursuant to one of the sports wagering licenses conferred upon the NJTHA by the DGE. Darby will be entitled to a certain percentage of the revenue derived from Score’s operation of the sportsbook, subject to certain annual minimum guaranteed amounts as well as certain upfront fees and renewal fees.
The initial term of the deal is five years, with the option for two successive five-year extensions included in the deal.
Score will utilise Bet.Works (U.S.) LLC’s proprietary sports betting technology to power theScore’s online and mobile sports betting platforms. In addition, Bet.Works will be the exclusive supplier of sportsbook and casino technology to theScore in the United States and also provide certain operational services to theScore to facilitate its sports betting operations.
David Wang, Founder and CEO of Bet.Works, said, “We are extremely excited about working with theScore. They have a huge audience and one of the most comprehensive sports apps on the market, providing the connective tissue between hardcore sports fans and the teams they love. We are confident the Bet.Works team can help theScore to the forefront of mobile sports betting in New Jersey and beyond.”