Third online gambling deal in a week for Bally
News on 28 Mar 2013
News on 28 Mar 2013
The American online and land casino content provider games Bally Technologies Incorporated has signed its third deal in week to provide its e-gaming platform and mobile technology, this time to the Confederated Tribes of the Colville Reservation.
The agreement will see three venues owned by the operator’s Colville Tribal Casino subsidiary in Washington state use Bally products to provide players with online play-for-free poker, slot and table games content.
“The opportunity to partner with Colville Tribal Casinos on these initiatives is an honour for us,” said John Connelly, business development vice-president for Bally.
“This partnership represents the first e-gaming agreement announced in the state of Washington and we are confident our technology will make a significant and positive impact in numerous areas of its business.
“Our e-gaming platform provides a number of advantages to Colville. It will have the ability to integrate the technology with its core casino management systems and conduct marketing, bonusing, data tracking and collection seamlessly, enabling it to market to its players in a way that has never been possible before.
“When combined with custom casino concierge mobile applications, Colville will be able to deliver a robust interactive experience. Colville is taking an important step in enhancing what it offers its patrons, gaining a competitive advantage and, ultimately, helping bring the casino to its players and its players to the casino.”
The Mill Bay Casino, Okanogan Bingo Casino and Coulee Dam Casino properties will use Bally’s cloud-based mobile platform in order to offer and manage custom, native iPhone, iPad and Android apps along with a mobile website from a single content management system.
Bally has created over a hundred features for casino operators to incorporate into their apps to allow partners to entertain, educate, interact, market and learn from guests and players.
“We are excited to announce the first e-gaming platform partnership in Washington and the future launch of custom mobile applications for our properties,” said Joe Pakootas, CEO for Coulee Dam-based Colville Tribal Federal Corporation.
“Even more so, we are pleased to announce this agreement in anticipation of the outstanding benefits and entertainment this technology will offer our patrons. We are confident an online and mobile play-for-free offering and custom mobile applications will enhance our patrons’ experience off-property as well as drive them to our casinos by providing substantial rewards and benefits for them to take advantage of on-property.”
The tribal operator’s plans are compliant with currently tough Washington state laws against internet gambling because technically there is no gambling taking place in free-to-play, no cash pay-out activity.
