Online sports betting operator Tipbet has signed as the Official Betting Partner of German Bundesliga team SV Werder Bremen for the 2016/17 season.
As the Official Betting Partner, Tipbet will be represented in advertising space around the Weserstadion and will organise a series of betting-related activities for the engagement of Werder Bremen fans.
In addition to a strong online presence, Tipbet operates a range of retail betting shops acropss Germany, and says that the Bundesliga presence will contribute towards the growth of the betting office network and an increase in brand awareness.
SV Werder Bremen, founded in 1899, represents a strong branding partner. the club has already won the German Bundesliga on four occasions, six-times the DFB Pokal and once the UEFA Cup Winner’s Cup.
With an average weekly attendance of 43,000 fans per game, the German Bundesliga has the best attendances in Europe. Bremen themselves welcomed almost 700,000 fans at their stadium in the last season, making them one of the most watched team on Sky Deutschland, averaging 430,000 viewers per game.
Philippos Naskos, product manager Tipbet said in a statement:
“With Werder Bremen we have not only acquired a very successful Bundesliga team on our side, but also a well-established European brand.”
Klaus Filbry, CEO of SV Werder Bremen added:
“Partnering with a trustworthy sports betting company such as Tipbet will be an important part of our marketing strategy going forwards.”