The Danish Superliga football club Esbjerg has signed a two-season sponsorship deal with German online sportsbetting operator Tipico.
The terms of the agreement will see Tipico become the official betting partner of the club, receiving branding exposure at the Blue Water Arena, digital publicity and social networking privileges.
In return it will sponsor the teams and run special promotions for club fans, who will have both online and stadium terminal access to Tipico products and offers.
Football sponsorship is not new for Tipico; the company sponsors the Danish national football team and has a number of agreements with German Bundesliga clubs.