The UK online sportsbook operator Titanbet.co.uk has announced its first partnership with York Racecourse after agreeing to sponsor this weekend’s May Spring Meeting.
The agreement will see the sportsbook endorse two races on Saturday May 30th, which will both be shown live on Channel 4.
The seven race card will now include the seven furlong Titanbet.co.uk Stakes and the Titanbet.co.uk Spring Sprint over five furlongs. Both handicaps are open to horses aged three who will be competing for combined prize money of £80,000.
Titanbet.co.uk is now a regular investor in British racing having agreed deals at Warwick for the Kingmaker Novices’ Chase, Kempton Park, and Lingfield so far this year .
The sportsbook, run by Playtech subsidiary PT Entertainment Services, is planning a number of initiatives during the coming months to attract new customers in the fiercely-competitive market, says Russell Yershon, head of UK Sportsbook for Titanbet.