Titanbet continues UK drive with radio partnership

The online sportsbook operator Titanbet has enhanced its marketing push into the United Kingdom with a partnership with national commercial radio station talkSPORT.

The online sportsbook has joined forces with the station’s Kick-Off show, presented by Mark Saggers, which attracts over 800,000 listeners a week and will include a number of Titanbet on-air mentions.

Titanbet ambassador Russell Yershon will also take part in three interviews a week to discuss the latest odds and betting markets. Other advantages include cross-platform opportunities, takeovers of the station’s home page, on-site adverts and social media support.

The talkSPORT agreement follows a similar deal in October to boost brand awareness via a sponsorship of The Sun newspaper’s popular betting column, Tot’s Tips (see previous report).

Explaining Titanbet’s marketing strategy, Yershon said: “Having deals with offline, online and now broadcast outlets allows us to grow our brand further, and talkSPORT’s audience provides the perfect demographic for us.

“We want customers in the UK to be reading about us in The Sun in the morning, seeing us online during the day and now listening to us on the way back from work or at home in the evening.”

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