Topbetta gets the edge in new digital radio deal

Australian online sports betting operator TopBetta has gained a useful lead on rivals by inking an exclusive 12 month partnership agreement with the new digital radio platform launched by Eon Sports Radio.

The deal calls for TopBetta to provide the medium with fantasy sports betting, race and sports wagering services. Eon, has also secured exclusive Australian radio rights to English Premier League content.

Eon will carry TopBetta’s popular weekend radio vehicle The Punters Show starting immediately.

TopBetta recently announced a separate fantasy wagering partnership – believed to be the first of its kind – with digital horseracing media site G1X.