Traffic Generation nets another two deals

Advanced data analytics and marketing solutions firm Traffic Generation Ltd (TraffGen) has extended its existing partnership with Action Gaming for the provision of additional technology services to its free-to-play online gaming site videopoker.com.

TraffGen’s convergence platform dubbed “The Hub” will become a core component of Action Gaming’s social platform, as TraffGen develops a range of in-app functionality designed to increase player engagement rates, maximise monetisation and improve cross-promotional capabilities.

The new functionality provided by The Hub is designed to drive product development and increased marketing activity for VideoPoker.com, alongside providing consolidated reporting, cross-platform analytics, and product optimization.

TraffGen will also administer professional social gaming services, including; VIP and community management, designed to optimise the player experience, increase engagement rates and directly drive revenue within the VideoPoker.com Social app.

“We are delighted to be working with such a well-established brand and are confident that as a core component to its social platform the Hub will deliver excellent results,” commented Andy Caras-Altas, chief executive officer of TraffGen.

Earlier this week, TraffGen expanded its relationship with Casinos Austria & Austrian Lotteries’ win2day operation that will be taking advantage of TraffGen’s customer insight and marketing expertise.

“We have been working with win2day for sometime and are extremely excited to be chosen to provide even more products and services to such a prominent & respected brand,” Caras-Altas said.

Traffic Generation sealed a deal with Reno-based Spin Games LLC, a HTML5 developer of gaming content and technology for the interactive and land-based gambling markets, earlier this month (see previous report).

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