Tropicana to expand online and mobile presence

Tropicana, the US land gambling group that is already active online in New Jersey in partnership with Betfair, has the social gaming vertical in its sights following a partnership agreement with San Francisco-based Ruby Seven Studios.

The project envisages free-to-play casino games in the online desktop and mobile social environment

Tropicana president and chief executive, Tony Rodio, said in a statement this week:

“We’ve been studying the social gaming sector for some time, and are enthusiastic about the potential to provide even more entertainment options by pooling Tropicana’s talent for delivering exciting land-based gaming and entertainment with Ruby Seven Studio’s extensive expertise in social and mobile game publishing.”

Michael Carpenter, CEO at Ruby Seven, said: “We are already at work on traditional casino style games with unique new twists to engage and entertain existing and future Tropicana audiences.”

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